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Transit Agencies Need to Invest in Marketing: A Lesson from Los Angeles

TRANSIT takes note of the marketing efforts undertaken by the Los Angeles Metro company, which is responsible for subway (MRT), light-rail, Bus-rapid transit and bus service in the Greater Los Angeles Area. Those familiar with Los Angeles in California, USA, would probably think first of Hollywood, then perhaps expressways and traffic congestion. Los Angeles is […]

Feedback Information

New RapidKL Logo (update 1)

Updated with image of RapidKL’s new logo! TRANSIT received an interesting email about the change of the RapidKL logo. We wanted to ask RapidKL whether they were planning to make changes – but when we got to the UITP Seminar, it was pretty obvious that there was a change to RapidKL’s logo. The new RapidKL […]